With more and more people gaining access to the internet and DSL, Video SEO, otherwise known as Video Search Engine Optimization or iVOD, is expanding at a fast rate. More and more websites are posting video content for people to view.
by AlexisJameson


With more and more people gaining access to the internet and DSL, Video SEO, otherwise known as Video Search Engine Optimization or iVOD, is expanding at a fast rate. More and more websites are posting video content for people to view.

Video optimization still in its early years for the simple fact that search engines cannot look inside the video to know what it contains. So, search engines basically treat the website as any other. They search the site looking for the metadata, even within the video. The search engines are going to look for any inbound links or texts to determine what the video is about.

Facial recognition, screen text and flesh, for potential adult content can be recognized by search engines. For your effort at Video SEO, do not count on this to help you in optimization.

For video optimization, there are three processes that are worth doing. Listed below are the three processes. A search engine that specifically looks for videos on websites is called Truveo. If you host a website, with videos, do not overlook this type of search engine. Even though it represents a little portion of the market, it can still be valuable, since a selection of optimization prospects are offered.

Prospects: Make use of video sitemaps. Stay away from Flash Players. Keep all video files in the same area, this way the search engines have an easier time locating them. Provide detailed information on the video. Place text that gives a description for people to read, on your website. Make use of metadata such as title, tags, keywords and descriptions for the video file, it will not take much effort.

If you are going to submit RSS or MRSS feeds to a third party website like Yahoo, provide a complete transcript, title, keywords, category, thumbnails and description.

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