If you are looking to start something new and big online, you need to be aware of the benefits of exact match keyword domain names. There is such a wide array of potential benefits to choosing a domain name that will match the most likely keyword search that these are hot domains in high demand. While this might make it more difficult to obtain exactly what you're looking for, it can also work out well in your favor when you do.
by DhruvPatel


If you are looking to start something new and big online, you need to be aware of the benefits of exact match keyword domain names. There is such a wide array of potential benefits to choosing a domain name that will match the most likely keyword search that these are hot domains in high demand. While this might make it more difficult to obtain exactly what you're looking for, it can also work out well in your favor when you do.

This much is rather obvious. There are plenty of people who will type in keywords such as "cheap car insurance, " and if you happen to have the domain name cheapcarinsurace.com you obviously come out ahead of the search engine optimization game. However, there are other reasons that you will continue to develop traffic and make a higher return on your profits.

When you choose exact match keyword domain names you want to stick to the well versed three word rule. Using three common and well selected keywords increases your chances for more traffic more than any other word combination.

This obviously wouldn't apply to highly specific words that have a singular category. For instance, nuclearphysicistseducationalconferencecenter.com would be highly specified and be searched out by those who are looking for something that particular. Short of that, three main keywords is your goal.

When we can use our natural language when typing in web addresses or keyword searches, we are more likely to be able to complete the idea for ourselves. Just like the three word rule of thumb helps to keep a domain up to date and profitable, so does natural language. Most of us type keywords into search engines in our natural language. Because we tend to use natural language in our typing, we also tend to use it when committing a web address to memory.

Word combinations like "cheap car insurance, " "homes for rent, " or "healthy dog food" can all lead to direct search results that bring the consumer directly to you. All they had to do was remember to type in what they wanted in the first place. This is much easier than remembering to type "auto insurance at a discounted rate for qualified drivers."

Don't underestimate the value of using the natural order of words when targeting your exact match keyword domain names. It is human nature to type very closely to our natural speech patterns. So something like "cheap care insurance" just flows naturally. Unnatural phrasing like "less than others insurance for autos" isn't going to be entered because we just don't speak that way. The closer you can match your keyword selection to the general choice of words used on a daily basis the more successful you will become.

Choosing your names carefully and thoughtfully is definitely recommended. While it is not always possible to get exactly what you're looking for, the benefits of exact match keyword domain names are numerous enough that it is worth trying to buy it outright if that's what you have to do. Settling for something close, something sort of relevant, or something similar is most likely not in your best interest.

About the Author: